Instagram can boost your brand to the top. It is a social network that can really help you in your business. Many will ask, why? Before starting to detail how to carry out an Instagram marketing strategy, we will begin by highlighting the main virtues of this social network :
Advantages of Instagram when carrying out a marketing strategy
Brand creation
Through Instagram, we can help define brand values with our publications. People are more attracted to images. Companies should take advantage of this to tell about their trajectory, experience, the day to day of their business … through images.
Widespread
Instagram allows the possibility to synchronize the profile along with other social networks such as Facebook and Twitter. This will allow a greater facility to spread our content in other social profiles and reach a greater number of users.
Interaction and feedback with our target audience. Talk to your followers!
Instagram is a social network that allows companies to interact with users in a simple way. Hashtags are the strong point, as users can share their experiences through the hashtags of brands. In addition, you can get to know your customers better, an added value for any business.
Mobile and desktop version
Instagram is used via a mobile network, but all profiles have a desktop version. Therefore, all users can see your business publications.
Instagram Ads
Instagram allows you to create visual ads that will allow you to humanize your brand and reach new audiences.
But, without a doubt, Instagram’s strong point is geolocation. We recommend that each photo you upload, be accompanied by its location. Thus, your company will appear on the photo map and increase its visibility.
As you can see, everything is advantages! And, when we have our Instagram profile, the most important thing is to create a marketing strategy.
Instagram is a platform that has significant growth, more than 700 million users who share their photos every day. Before this maelstrom, how to start posting on Instagram? Very attentive!
Before starting to publish photos, the most important thing is to reflect on the main aspects of our business:
- Who is your target audience? How do you behave on Instagram?
- What does Instagram give you that other social networks don’t give you?
- How would you like your business to be reflected on Instagram?
- How are you going to integrate Instagram with the rest of the marketing strategy?
- Do you have quality visual content for your publications?
Next, we will define the objectives that we will develop on Instagram that, depending on the business, will be one or the other:
Instagram goals:
- Create a brand image.
- Show the news about your company.
- Show your products and services.
- Increase sales.
- Engagement Increase interactions with our target audience.
- Promote the most relevant products of your business.
- Increase knowledge towards your website.
- Connect with influencers.
- Share the news and milestones of your company.
These objectives will guide you in the creation of your strategy, as you progress through the process, you can categorize them into primary and secondary objectives and prioritize your strategy by those that give you more value.
And now, next step!
Develop a content strategy
The content is king. Many companies use Instagram to publicize their products or services, others as a reflection of their identity and philosophy or to communicate with their current and potential customers. Depending on what we want to post on Instagram, we will focus our content one way or another.
To do this, we recommend that you make a list of possible topics to communicate and determine possible images or videos for these topics.
When the line of communication is already defined, it is important to carry out a protocol or style guide, according to the philosophy of our business. Not everything goes on Instagram!
In this guide, we will define from the type of photographs or videos to the use of hashtags.
- Esthetic. How do I want them to see my page? Use of backgrounds, templates, size of images, colors, filters … Look for consistency for all your content. A clean, aesthetic and warmly welcome page is always welcome.
- Hashtags Monitor the most relevant hashtags for your brand and group them according to the content. In this way, it will be much easier to make each publication.
- Original Content Vs Shared Content. You have to be very careful with the content that is shared and its frequency. The key is to seek balance.
- Photography Vs Videos. Normally, it costs us more to make a video and in most of the profiles the photographs predominate because of their immediacy, simplicity … To differentiate ourselves and surprise our followers, in our strategy we can incorporate making a monthly, quarterly video …
And when we have our goals, content and style guide …
It’s time to get into the world of Instagram!
To do this, we leave you some tips:
- Geolocate your photos. In this way, your company will appear on the photo map and a greater number of users will discover your content.
- Follow accounts related to your business and potential influencers.
- Optimize your biography and link. The biography is limited to 120 characters. Also, add the link to your website to direct traffic to your page.
- Monitor hashtags. This will let you know what Instagram users and your customers say about you. A practical example, if your organization is holding an event with a specific hashtag, it is interesting to know what the attendees are saying about it.
- Use Instagram Stories Showing the day to day of your business can be of interest to your followers and will allow you to obtain greater engagement and contact with your customers. In addition, it is a way to humanize your brand.
- Use Facebook to boost Instagram. Most companies have a greater number of followers on Facebook, take advantage of it and add your Instagram profile to your Facebook account for greater visibility.
