The Instagram social network never stops launching new features. It surprises us a little more each day and if you are not aware of the latest news, you will be left behind.
Instagram stories have changed the way we use this social network. Marketing professionals have embraced this feature to achieve their goals and create a winning strategy on Instagram.
If you want to learn from real facts and find out what really works, we invite you to read this article on Instagram stories.
The accounts with the greatest number of followers are those who publish the most Instagram stories
Which accounts have the most success on Instagram, which ones have the most followers and which publish the most?
These are recurring questions that we find every day on social networks. You have probably already asked yourself these questions:
→ Is it better to publish stories than Instagram posts?
→ Do we gain visibility and followers if we increase our number of publications?
The conclusion is clear:
There is a direct link between your number of followers and the frequency with which you publish your stories and publications.
The scope of your publications on Instagram
The big question is this: Is it worthwhile to invest efforts in publishing stories or posts on your profile?
The following data obtained should be analyzed taking into account that the stories are ephemeral and only last 24 hours unless you put them on your profile. As for your posts, these remain indefinitely on your profile unless you delete them.
impressions
The number of impressions on posts Instagram is 3.92 times higher than that of stories.
As mentioned earlier, the fact that stories are ephemeral plays against them. Yet, there are many options today to make stories more attractive to Instagramers: creating different filters, gifs, links that you can add.
The scope
The reach of your posts is 3.6 times higher than your stories. This is due to the duration of Instagram stories, as we saw earlier in the article.
If your goal on Instagram is to gain visibility, then the best way to reach it is to use hashtags in your posts and stories. They will help you increase impressions. It is more common to use hashtags in Instagram posts than in stories, they will allow you to gain visibility on the social network.
Stories vs. publications
The more Instagram accounts are known, the more users will publish stories.
-> The average of this study reveals that about 1.24 stories are published for 1 post
-> Instagram accounts between 10,000 and 50,000 followers have an average of 1.72 stories per post.
This may be because accounts with fewer followers invest less effort in publishing stories than accounts with more than 10,000 followers.
The priority of the users of Instagram remains the publication of posts, the stories appear only in a second time.
For lack of time and/or budget, some users may not be able to publish both stories and posts on Instagram.
If your Instagram account is new, your primary goal will be to gain visibility. For this, the best solution is to regularly post to your Instagram account. This technique will help you generate and grow your own community on Instagram.
Your economic situation also influences your efforts and time invested in creating stories about posts. Indeed, accounts with the most followers have a budget high enough to diversify their posts and stories.
Your goal is to reach a maximum of users? In this case, think about the budget that you will have to invest in the realization of your posts rather than your stories.
As we saw earlier, posts are up to 3.6 more watched than stories. We are aware that an Instagram post requires more thought when creating a story. From an economic point of view, if a publication requires 3.6 times more effort than a story, then it will not be profitable.
