If you want to gain subscribers on your Instagram account, creating high-quality content and engaging users is essential.
Why? This is not only because there are more and more competitors wanting to catch the attention of your subscribers but especially because they are becoming more and more demanding.
On the other hand, it becomes fundamental to know how to bypass the Instagram algorithm, that’s why you need an action plan and a strategy in place for the planning, production, edition, and publication of your content.
Why is high-quality content so important?
Let’s talk about the Instagram algorithm. This one is particularly feared by the brands which have more and more difficult to recruit new subscribers. It is important to remember, however, that the algorithm does not stop the growth of your community, but changes the way you can make it bigger.
Providing good quality content is more important than ever. It was much easier in the past to win new subscribers with low/medium quality images/videos. Now regularity is key and you need to be able to post content that your audience will appreciate and interact with. It’s also important to choose the right time to post on Instagram.
Once the algorithm identifies your brand as a creator of quality content, it puts you in a better position to be visible to new audiences.
Step 1: Plan your Instagram content
Before you begin, you need to ask yourself the following questions:
- what type of content is most relevant to my brand?
- what do my (potential) subscribers want to see?
Being able to identify who, what, why about your Instagram presence is extremely important for planning your content. If you know what your company values are and what interests your audience, you’ll be able to create the right content right from the start.
Select a niche and dedicate your efforts to producing content specifically on it, so as not to create confusion among visitors to your profile: they must know quickly, including reading your biography, what they can expect in terms of publication.
Start by making a list of everything you want to post on your Instagram profile this week. Make sure you have enough variety in your content. For example, if you sell women’s clothing, share 2 pictures of dresses, 1 picture of top and 1 picture of pants.
One of the best ways to save time is to produce as much content as possible during photoshoots so you can schedule your posts on Instagram.
Step 2: produce the content
You will need for this a good camera and all the accessories that go with (tripods, lenses, etc …).
Some Instagram accounts produce their content with their smartphone, which is an inexpensive way if you have a good quality camera.
What is important is not the price of the material but the composition of your photos. Start thinking about interesting angles, your position, brightness and what will be present on your image. A simple tip is to take as many photos as possible, with different angles to get a real variety of content.
Step 3: Edit your content
If you look at some of the most popular accounts on Instagram, you will notice that they all have one thing in common: they have opted for a certain aesthetic standardization of their profile.
Offering a similar graphic chart on a continuous basis is key to helping your audience learn more about your brand. A new visitor to your profile can get a positive/negative idea in a few seconds, so if you want to make a good impression, you will have to keep some consistency on this point.
Step 4: Publish your content
Now that you’ve planned, produced, and edited your content, it’s time to move to the publishing phase. However, you must be strategic during this step, because you will need to know when to publish and thus determine the best moments.
You might also decide to schedule your publications to save time in managing your account, and not have to hurry into writing your captions. Be sure to ask questions where relevant, and respond to people’s different interactions to create and maintain the connection.
When planning the distribution of your content, do not post too many similar photos in order to avoid a possible weariness among your subscribers.
