Instagram is a tool that contributes significantly to establishing a good digital presence. If your persona is in this social network, it is essential to profile your company. But even if you’ve done that, it’s no use just having an account with followers. The key to better results is good engagement.
This social network has had excellent engagement potential: about 10 times more than Facebook and 84 times more than Twitter. However, with all the growth of the network, this power needs to be harnessed with optimized actions that will stimulate interaction. The result will not be positive for your business if you do not act strategically.
Want to know how to increase Instagram engagement with some quick and practical tips?
So check out this article and start changing your results right now!
The Importance of Engagement
Engagement says a lot about your communication strategy. A good engagement result will help you sell more and build a solid relationship between your business and your audience. Remember that this relationship is essential for customer loyalty and retention, indicators as essential as sales. Social networks are excellent tools for relating to customers.
Another critical point is the new Instagram algorithm rules implemented from the last application update. Now posts to users’ feed are not displayed chronologically. The algorithm evaluates issues such as kinship, preferences, and whether the user frequently interacts with the profile they posted to show each post.
That is: Poor engagement from your audience makes posts appear less to your followers. So we can say that having a good Instagram engagement is essential for your content to reach more people, for your company to sell more and better relate to the public.
Tips for increasing Instagram engagement
Now that we understand the importance of having a good engagement, let’s talk about what can be done to make your page improve this indicator.
1. Use hashtags
Engagement requires visibility among the target audience. To do so, relying on the help of hashtags is the first step. Instagram groups posts that use the same hashtag. So whenever you use a hashtag in your post, as long as your profile is commercial or unlocked, it will be related when a user searches for the theme using the # sign.
Now people can follow not only profiles but also hashtags. So if you have a digital marketing agency, for example, and publish using #marketingdigital, everyone who follows the hashtag will see the post, without necessarily following your page.
More people will be able to reach you by your post and this will arouse greater interest in your service.
2. Use the Stories
Of the 800 million Instagram users, 300 million are active daily on Stories. In addition to the super audience, the feature also offers a host of tools that increase your brand’s visibility and encourage engagement.
We can cite as the main ones:
- Location: Using it in Stories allows your follower to click on it to see a mini-profile with photos taken in place and address.
- Polls and Emoji Slider: Stimulate interaction through votes.
- Hashtags: extend the visibility of History, because they work just as they do in publications: they are grouped and displayed to anyone who searches on the topic.
3. Maintain content quality
Your audience will interact if they like your post if it adds or is useful in any way. So even if it is a social network, it is essential to offer quality and interesting content, able to attract people and stimulate interaction.
Whether it’s a “like”, comment or even better: it can tag people they like, which helps you reach more.
4. Post at the best time
Analyze when your audience interacts most in your publications and prioritize posting at these times. This way you will be able to enhance interactions. To reach this conclusion, use Instagram’s statistical reports or the management tool dashboard, for example. This usually provides more complete data.
In addition, Instagram’s automation tools allow you to schedule posts. This will help you to follow the schedules correctly.
5. Interact with your followers
It is essential to respond and interact with your followers. They expect and value this stance. As we said at the beginning, this is part of the relationship that needs to be established, including to give your business more credibility. Because having many followers may take more time to establish this interaction, using an automation tool solves this demand. This kind of tool helps in managing your Instagram.
She attracts more followers and interacts by following and enjoying posts from her audience. In addition, the tool allows you to register the automatic direct message, which can be triggered for those who follow your page or in the automatic reply.
6. Post often
When people follow your company profile, they expect to see your posts. If your company makes sporadic publications, as well as not adding to the public, it will significantly decrease your engagement. The less you post, the more followers start forgetting your profile and interact less. The result may even be the low display of your few posts to your followers’ feeds. But be careful not to overdo the frequency and flood the feed.
Manage your company’s Instagram well
Finally, we can add that professional management of your strategy is indispensable. Understand what your follower wants to see, what they need, and communicate effectively with useful, engaging content and greater conversion and possibility.
This will decide the success of your company profile. Increasing Instagram engagement is something that requires following the tips we gave in this post and also analyzing the success of each post in order to perfect strategies.
If you’re still lost on where to start, let’s help you further: Click here to increase your audience engagement on Instagram.
