Since its creation in 2010 and its acquisition in 2012 by the giant Facebook, Instagram has established itself as the number one social network of influence marketing. Indeed the commitment rate is impressive and four billion likes are counted every day. Advertisers have quickly seized the phenomenon to implement different communication strategies. By collaborating with Instagramers and Instagramers, you can reach large communities, gain notoriety but also significantly increase your turnover.
Whatever your industry, it seems essential to integrate Instagram into your company’s marketing strategy. Think also about Youtube according to your marketing objectives. But to ensure a successful and complete campaign of influence, we advise you to use an agency influence Instagram.
Instagram and influencer marketing
The favorite platform of influencers, Instagram has become in a few years the favorite playground of advertisers. It must be said that the application seems to have been thought for influence marketing. The aesthetics of publications is essential and its various features (photos, videos, Instastories, IGTV) offer a wide choice to brands in their communication. Between partnerships, collaborations and product placements, influence campaigns are omnipresent. The high visibility and highly engaged communities of Instagramers allow brands to have a direct impact on consumers while offering more natural communication.
Fashion, beauty, sport or travel, these operations affect many sectors and can take different forms:
Contest
Going through an Instagramer or an Instagrameuse to win your products is an excellent tactic to gain notoriety.
Ambassador
Choosing an ambassador for your brand can create regular content and boost your target.
Product test
Selecting an influencer to test a product is a very engaging tactic for your target.
Sponsored publication
It is also possible to pay an Instagramer or an Instagrameuse to produce content by highlighting your product and reaching new targets.
Instagram, therefore, offers many possibilities. This is undoubtedly the social network where you have to be if you want to create an influence campaign. But this does not mean that you have to go blind in this marketing strategy. First of all, it is necessary to contact an agency to influence Instagram to support you in this operation.
The importance of the agency
An influence strategy on Instagram takes time and organization. In order not to be overwhelmed by these steps and risk failure, it is essential to be accompanied. An Instagram agency can take control of your project from A to Z and guide you on many crucial points:
Find the right Instagramer
One of the key factors for a successful influence campaign is influencer choice. There are indeed thousands of Instagramers and finding the most relevant person requires lengthy research. Thanks to highly efficient platforms, an agency selects the best profiles for you.
Avoid “fake followers”
Many companies have seen their campaigns biased by the phenomenon of “fake followers”. Some dishonest Instagramers buy likes and subscribers to increase their audience and attract advertisers. This common practice is difficult to spot. With its tools and experience, an agency influences Instagram quickly analyzes and detects fake accounts. What bring you security and ensure a campaign without surprises.
Analyze your strategy
To measure the success of your marketing operation, it is necessary to make a complete report. Return on investment, EMV, engagement rate, an agency offers a tailor-made analysis thanks to powerful tools.
Win time
A campaign of influence is also many administrative tasks (drafting contracts, sending parcels, sending mail …). An agency influences Instagram also frees you from these steps to save valuable time and focus on your business. An agency offers many guarantees throughout your campaign.
Are you a business and do you think it’s necessary for you to implement a marketing influence strategy on Instagram? Give us the keys to your project or go directly through our platform and we guarantee personalized support to the success of your campaign. So do not hesitate, take action and contact us.
