Instagram is a social network that explodes and is perhaps even the fastest growing social network. You may have an Instagram account with several thousand followers and good for you. Now unlike Youtube, you do not benefit from advertising payments and therefore it is difficult to earn money with Instagram even if you have a large community that allows you to be solicited directly by the brands to make investments of product. Last difficulty to monetize your Instagram account: it is not possible to put links on your photos or videos … (outside your stories) and so it is more difficult to make referrals to sites of advertisers. Now the good news: if you get started as Instagram Influencer,
Create a strong community
This is not the purpose of this post, but here are some tips to know:
- Post regularly
- Have a style of your own
- Keep an editorial line
- Post quality photos
- Use Hashtags to stand out in search engines
- Respond to your followers
- Put comments on pictures of people you follow
- Try to become an expert in a sector (decoration, sport, cooking, fashion, beauty, …) by having sharp contents
- Promote your Instagram account on your different social networks
- Possibly make game operations
With these few tips, you’ll be able to quickly create a strong community on Instagram but remember: what matters is you. To you to remain sincere! With this strong community, we will try to earn money by bringing them real good plans.
The Instagram partnership
The sponsored posts of influencers, more and more present on Instagram, can take different forms: from a simple photo of the product to be promoted, passing by the Instagram stories, until the competitions in collaboration with a mark.
In June 2017, Instagram implemented a new feature for more transparency on the advertising nature of the post of an influencer: the mention ” Paid partnership with … “. It informs about the business relationship that the influencer has with the brand since it is illegal to not indicate that the content is sponsored (see Article L121-1 of the Consumer Code which governs, in particular, the commercial information).
We have grouped together for you all types of possible partnerships on Instagram:
# 1 Product photo
With Instagram, influencers can promote a product in an inventive way, stage themselves using it, work on the photo: the frame, the colors, etc.
# 2 The fast product presentation video
For an even better view of the product or its effectiveness, the influencer can make a video (think IGTV on long video formats … but do not make a format anyway).
# 3 The contest organized by the influencer in collaboration with the brand
This is the third form of partnership that animates the Instagram social network, benefiting subscribers, who are trying to win the lot, as well as brands that gain visibility and have their product tested to more consumers.
# 4 Insta Stories
The Insta Stories is a new form of the post, popular with companies wanting to advertise any of their products. In a succession of photos or videos limited to 15 seconds, the influencer speaks more naturally to his subscribers of this collaboration and can fully show a product or its use.
The new Instagram feature Stories in the one allows the influencer to maintain the Insta Story of his choice on his profile more than 24 hours (the delay of a classic Insta Story).
So there are 2 main ways to monetize your account:
- or obtain special operations with brands (for example a cosmetic brand sends you a beauty cream and offers to pay you for a sponsored post). This is specially offered by communication agencies that integrate Instagrammers as a communication lever
- or use a platform that offers campaigns adapted for social networks.
Platforms dedicated to influencers
Do you have an account with many followers, a high engagement rate and a real editorial line? Good news, you will probably interest the brands! 2 ways to do it: let them come to you (put your commercial contact email in your bio) or pick them up. But it’s often tedious … so the trick is to register on Instagram partnership platforms.
The principle of this type of platform is to have products (or trips, …) free or receive money in exchange for Instagram posts. So it’s very easy and you decide which collaborations you want without having to make a commercial approach.
You can either invest in products or get monetized links and distribute them on Instagram. Now there is a contradiction because “it is not possible to post a sponsored link in Instagram posts “. How to do in this case? This is what we will see below.
How to put links on Instagram?
Sometimes the business model is linked to clicking on a link (CPC, CPA or CPL template). In this case, use your profile to put the link and indicate in your post that the link is in the profile.
It should be noted that the post is a really good plan proposed by the influencer to his community and that this good plan is in the subject of the Instagrammer. In short, it has everything to the card!
The disadvantage of this technique is that you have to change the link in your bio every time you post a new message with a sponsored link … but hey, it’s not too embarrassing in the background.
Another tip: if your community has more than 10,000 subscribers (this feature is not currently open to all), you can easily put links in your Instagram stories. Then simply ask your Swiper subscribers to access the content.
It remains to be seen how to recover good sponsored links. Indeed, you will find hundreds of highly paid sponsored links classified by themes. In particular, campaigns encouraging downloads of applications and mobile games. The advantage of this platform on mobile applications is that when you put a link on an application, it will automatically recognize the follower’s OS and send back to the application on iOS or Android directly.
So, as an Instagrammer, you now know how to make money on Instagram. But above all, keep the first principle: do it by bringing a real service and good plans to your community. And so do not post anything … otherwise, you will become anyone!
