Did you know that right now more than 80% of marketers are aware that social networks are important for their businesses? Most of them prefer Facebook or Twitter, but if you ask an influencer the answer will be quite different:
Instagram has become the undisputed queen of online marketing campaigns and engagement generation. More than half of the influencers prefer to carry out their work here, which has resulted in 80% of them increasing the number of campaigns directed exclusively to this social network.
In fact, if you include Instagram marketing influencer in your strategy, you will get better results. The visual nature of this network seems to be the key to success that not everyone believes or knows how to develop. I tell you how to take advantage of the advantages of Instagram?
Benefits of an Online Marketing strategy with Instagram
As I said, visual content often impacts much more than that which is not: in fact, 40% of users respond better to images and videos. Therefore it is quite logical to think that to be a good User Lover it is essential to offer them.
Instagram has become a platform that attracts more than 48% of brands, a figure that will increase. I tell you five benefits of having a business account on Instagram:
- Increase traffic to your website.
- Humanize your brand and increase engagement with your users.
- Know and reach your target, in addition to impacting new niches.
- It generates sales at a low cost.
- Make employer branding: if you show your company culture you can attract new talent.
How to create effective posts on Instagram
By increasing the number of brands present on Instagram and the number of influencer marketing campaigns, the requirements to create content that meet the requirements of users and companies has increased. Here you have the 10 keys to create effective posts on Instagram:
- Know and understand your users: you have to be a User Lover to be able to offer them what they want when they need it.
- Create promotions, sweepstakes, and contests: you will attract the attention of your users and also that of potential consumers. However, do not abuse this type of content or you risk filling your profile of followers who will not interact in your other publications since they are not really interested (they just want something free).
- Take advantage of events and special dates: in this case, creativity is especially important, as other companies will also do it.
- Offer an inspiring visual experience: give your publications a unique and special touch; You will increase engagement with your users and generate expectation.
- Humanize your brand: if you project a close and transparent image of your company and your employees you will differentiate yourself from the competition and improve the loyalty of your users.
- It incorporates DIY images.
- Promote interaction with your users: ask for their opinion and generate conversation with your followers. You will get information about your tastes and needs, in addition to feedback on your product.
- Take advantage of hashtags in both normal posts and stories: they will help you position yourself and attract followers. Create new ones if you need them and if not use those that are already in circulation and you find them useful. However, be careful not to abuse them and not to use them in the wrong tone.
- Generate explanatory content: if you simplify user life and generate useful content, they will be more aware of your posts.
- Deploy your creativity: don’t skimp on good ideas and exploit your creativity and that of your team to the fullest. After all, innovative and interesting content that entertains and adds value is essential to generate engagement.
How to take advantage of the purchase intention of your users?
Once you have generated interest among your followers and have loyalty, you can take advantage of the data collected to take advantage of your purchase intention and improve your conversions through the platform.
It is essential that your content is optimized, attractive and meets the requirements of a User Lover:
- Use direct and quality images, as well as fun and useful videos.
- Stories should be attractive: quality is better than quantity, so it is not recommended to upload more than five or six a day (otherwise, you will harm the platform’s algorithm). Making ” direct “, using hashtags and location will also help you in your positioning.
- SEO optimization: the use of keywords in descriptions and hashtags are keys to attracting users.
- Track organic business activity: use the analytics provided by the platform, both external and internal. They are quite basic, but the information is still important and will be useful.
- Take advantage of your followers to boost your product purchases: if you have more than 10,000 followers, don’t forget the “Swipe Up” feature of the stories (which allows you to add links ).
- Use the “ Shopping ” function to sell your products.
On the other hand, do not forget to avoid annoying practices (such as the following someone to return the follow and immediately after stopping) or buy followers, since, in the long run, it will negatively impact you. Any organic strategy and User Lover will always be better since it will ensure a firm and safe growth and a fundamental engagement for your brand.
Do not believe that Instagram is the panacea or that it is used for any type of company: you should always take into account the profile of your brand, the target you are targeting and the results you want to achieve when entering corporate social networks. Establish a strategy previously adapted to your circumstances and the platform to achieve your goals and achieve success.
