WHAT IS THE BEST TIME TO SHARE YOUR CONTENT ON SOCIAL NETWORKS?
Since social networks exist and companies are starting to enter the social media world and want to become “2.0 companies”, they have realized that they have one of the best ways to do marketing and marketing. to humanize their brand. There is a debate right now on which we would like to give you our opinion.
Digital marketers have had extensive discussions and discussions on ways to improve engagement with the posts we post in our personal and professional accounts.
What is your target audience?
Before you ask if you should post more content in the morning, afternoon, evening, etc., you need to “think with your head” and analyze who you want to talk to. This step is very important and proves to be the first thing to consider when choosing the social networks on which you want to be present.
You need to analyze in detail your products, services, and goals that you are pursuing, to determine what type of people would be most interested in what you offer. Finally, once you have defined your target audience, we will qualify and quantify the efforts you will have to make. What are the best times to publish on social networks and gain visibility?
On which social network is your target audience?
Now that you have analyzed and selected your target and who your potential fans or customers will be, you need to choose the social networks on which to focus your efforts, your time and your money. Our advice is that if you have a team that knows the social media industry, list and analyzes the pros and cons of social networks, especially the ones you consider most important.
In Spain, there are currently 3 social networks considered the most relevant or popular by the general public: Facebook, Twitter, and Instagram. Therefore, we will focus on analyzing the best time to publish on each of these 3 platforms.
WHEN IS THE BEST TIME TO PUBLISH MY CONTENT?
Whenever we read articles written by other professionals about the best time to publish on social media, we put into practice on our social networks what they said in the last 2 or 3 weeks. After having read many articles on the subject and having tested different strategies, we came to the following conclusion:
All were right since the schedules they advertised turned out to be the best.
And in social media, as in everything in life, what works for you does not necessarily work for others and vice versa. Therefore, our advice is that, to choose the best times to publish, you should pay attention to your community, what time your fans are connected to, if they are more or less related to the content you post, etc.
► The best times to share on Facebook
You need to find out which times of day are best for sharing content on your Facebook page. You will already know what are the best times to share content on your Facebook page, you need to know which, in principle, you will have more chances to get more commitment and visibility.
► The best time to post your tweets
In the same way that we have done with Facebook, to know when it is the most judicious to publish on our Twitter account, we will explain step by step how to see the best publication schedules of your Tweets. Always remember to change the best hours option when switching from one social network to another.
If you look, you will see that the best moments on Facebook almost never coincide with those on Twitter, because, as we said earlier, each social network has different characteristics from others. Indeed, user profiles are not the same, they do not attend all social networks at the same time.
► What time do you post your pictures on Instagram?
If you want to have more engagement and visibility on your Instagram account, you must keep in mind that your images are of good quality, original and consistent with the image you want to give your brand. Whether at the beach or at the pool, reading your favorite books or at an event with other professionals, we all like to have many likes and comments under our pictures.
But another factor to take into account to be more successful with your content, as is the case of Twitter and Facebook, is to know the best time to publish.
Your best time of publication does not have to be the same for another user. Remember it! Without a doubt, and to end this article, we would like you to remain in the idea that what you serve may not be useful to other users on Facebook, Instagram, Twitter or any other social network.
You need to check where your community is connected and when it is most active and get more activity and interaction. In this way, you will reach more users and your publications will not be
If you have any questions, write to us on Viral My Gram.